In order to track your visitor's data in Google Analytics you should first visit analytics.google.com and create a profile for your website. (How to create a profile?). Once your profile is created you should copy the profile id (ex. UA-38401376-1) and follow the next steps to add it to your site in Sitebuilder:
You can track your site's search performance in Google Search Console (former Google Webmaster Tools). First you should visit webmasters.google.com and create a profile for your website. Once your profile is created you should verify the ownership of the website. By refering to the link above you will notice that there are several ways for verification but in our case scenario we are going to explain how to do this by placing an HTML verification tag in Sitebuilder field. On Google Search Console verification page click on the option "Alternative methods" and select "HTML tag". Copy that tag and follow the next steps to add it to your site in Sitebuilder:
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